Three Reasons Why Typography Matters for Your App

The words in your smartphone app matter.

And it’s not just what they say, it’s how they look while doing it.

Your choice of fonts and typography should be at the forefront of any design decisions when creating a smartphone application.

Get it right, and you’ll have an app that’s easy to use, easy to understand, and — most importantly — enjoyable. That will undoubtedly contribute to repeat usage, and generate revenue.

But if you get it wrong, you’re looking at an app that’s deleted faster than you can say “I wish I paid more attention to font choice!”

Here are three reasons why typography matters when designing a smartphone app.

Reason One: Readability

It’s unlikely that your users will carefully read every single word as they navigate through your app. That’s why your fonts need to be able to be read at a glance.

The last thing you want is your user squinting at their smartphone screen, or missing a key piece of information because your font is too small or illegible.

Take the time to ensure your content is suitably structured and easy to skim without missing the point.

Reason Two: Comprehension

When it comes to choosing fonts for your app, you need to strike the right balance.

If you have the same font throughout, it can be difficult to draw the reader’s attention to any one section — everything will start to blend together.

On the other hand, if you choose too many fonts, your app can become busy and difficult to comprehend.

So, what’s the magic number? Well, stick with two to four fonts, and use them carefully. That way you can differentiate between headings, subheadings, and your content.

The same thing applies when it comes to the style of your content. Too many colours can be confusing, and formatting (bold, italic, underline, etc.) should only be used sparingly.

Reason Three: Communication

Your brand and colour scheme should help you position your app in the eyes of a prospective user, but the typography used will underpin everything.

For instance, if you’re offering professional services with your app — finance or accounting for example — you should ensure your font choices are equally as professional.

But if your app is a little more on the fun side, you have free rein to be big and bold with your letters.

From the first interaction, your user should know the type of business you’re in, and the purpose of your app.

As long as your font choices and typography don’t distract the user from understanding this — and as long as they’re readable and easy to comprehend — then you can look to build on your message and share your app with confidence.

Has this given you some food for thought when it comes to fonts? Do you have any favourite typographical choices made by apps you use and love? Let us know on Twitter.

Or, if you need a hand with your own smartphone app font choices, we can help. Contact us here or give us a call on 0207 112 8249.

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