Newsletter Evolution: Media to Media Models

The Startup Digest Media Reading List is changing

One of the things I’m thinking about a lot right now is how to make sure that the words I write & share are genuinely useful.

(Apart from on Twitter, where I will continue to chat large amounts of shit at anyone who chooses to listen.)

The Startup Digest: Media newsletter is now almost a year old. It has more than 3,000 subscribers, which is cool. But what’s even cooler is that approx. 20% of you choose to open it up every single time it arrives. 🙏

“Media” is a huge term. One of the hugest. So for 2016 I’m refining this newsletter to focus specifically on media models. How are companies making money? What are the cultural and industry shifts you need to be aware of so that you can build your business? Etc etc etc.

Each edition will contain just THREE carefully-selected articles. No more, no less. If you’re not a subscriber, but this sounds somewhat appealing to you, here’s the links I shared in my first Media Models email of 2016.

1. The Hustle’s First 1,00,000 readers: Our five-month update

A truly great post from Sam at The Hustle. Not only does it include a handy overview of the different ways media companies make money, there’s also some great guts-out information about The Hustle’s own journey. Kudos.

2. ProPublica Launches The Dark Web’s First Major News Site

“ProPublica became the first known major media outlet to launch a version of its site that runs as a “hidden service” on the Tor network, the anonymity system that powers the thousands of untraceable websites that are sometimes known as the darknet or dark web.” — Andy Greenberg, Wired

Why is this interesting? Because it’s a signal both that awareness of the dark web is growing in the general population, and that the migration of media there in search of new audiences has begun. ProPublica might be the first, but they certainly won’t be the last.

3. Print is the new “new media”

Anyone who knows me knows I’ve been banging that “print is coming back” drum hard for a while now. So yes, this article is deliberately chosen in support of my argument (all media is biased, remember?) but it’s also beautifully written.

I couldn’t pick a favourite quote, so here are 3.

  • “Those who abandoned print, lured by the elusive promise of digital, are beginning to repent. Print is the faithful spouse. Ninety-five percent of the money is in print.”
  • “There’s a symbiosis between the melee of the Web and the contained space of a print magazine.”
  • “You don’t have to be an artisanal Luddite to like print magazines.”

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Subscribe to the Media Models newsletter to get more of this pumped straight into your inbox. It goes out mostly weekly, and never more than that.

Into music? Stupid Magazine (my personal adventure through the exciting world of media and business models) is launching on Thursday, January 21st. Sign up here to learn more and be one of the very first people ever to get a copy.

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