Omnia Casino and CasinoCoin
Online gambling has come a long way since its inception of the first online casino in 1996. Since that time, online casinos have perfected their craft and are always looking to get an edge on competitors. These operators are hard pressed to get a piece of the very large pie of the online gambling market ($50 billion world wide). This figure is set to double by 2024. Whoever can take advantage of this market will reap the rewards.
Blockchain technology has recently been an interest in this industry. Many have adopted the use of Bitcoin and other Cryptocurrencies as a separate option to gamble with in an attempt to stay up to date with emerging technologies. This is where CasinoCoin first set their eyes when starting 2 and a half years ago, creating a revolutionary technology backed by an impressive team. They set out to enhance a market that is always looking forward to better their business. Omnia Casino will be the first online casino operator to utilize CasinoCoinβs blockchain technology to enhance their loyalty programme.
Who Is Omnia Casino?
Omnia Casino was founded in December 2017 by several gaming executives with track records in launching and running online and mobile casinos. Sam Hobcraft, a former director of gaming at Betfair and managing director of casino at PokerStars, is the founder of Omnia Casino. Sam also happens to be on the board of advisors for the CasinoCoin Foundation.
Omnia Casino was nominated by Gambling Intelligence as the βOne to watchβ in 2019. https://www.gamingintelligence.com/business/50715-unveiling-the-gaming-intelligence-awards-2019-shortlist
They were nominated alongside Fan Duel, Draft Kings and Global Gaming, who are all huge companies, while being less than a year old at the time. This shows how innovative and engaging their online casino is.
Based out of the UK and headquartered in the Isle of Man, Omnia Casino first opened its virtual doors to the public with one thing in mind, to be different. With numerous online casinos popping up almost weekly, the founders of Omnia have stated that their goal is to stand out from the crowd by providing an unrivaled online gaming experience. Their focus of emphasis is on the individual player by means of a tailor-made experience that can, and is, personalized. This happens by being the worldβs first casino to be supported entirely by artificial intelligence.
βCurrently we recommend games based on demographic profiles and also βlook-alikeβ customers. The AI-based element of our platform is continually learning and improving the content shown to our customers, much like Netflix.
This will be rolled out across our store as well, to ensure the right promotions and merchandise will always be displayed to the customer.β -Sam Hobcraft, Founder of Omnia Casino
They pride themselves with being a customer driven platform driven by one of the best loyalty programmes in online gaming, along with following the highest of regulations.
UK-based online casinos are subject to the tightest regulations, that go beyond the operations and apply to advertising and responsible gambling as well. Omnia Casino adheres to all of these mandatory regulations, but they also go the extra mile and allow their trusted customers to file a dispute directly from the casinoβs footer. Omnia is ensuring they do everything by the book, no matter what it takes.
In total, there are approximately 1,000 casino games of all types and categories from gigantic software providers such as Microgaming, NetEnt, Genesis Gaming, Quickspin, Playβn GO, Yggdrasil, and many more. They also have a vast array of live dealer and live gaming options to choose from including Roulette and Blackjack. Omnia Casino has also implemented a class leading tool whereby players can ask them directly to either add the game to their growing list or for suggestions of similar games.
Omniaβs transparent offers and unique rewards system is also an industry first, including βOmnia Coinsβ, a unique loyalty scheme that enables players to earn Omnia coins by playing any game. Players can exchange coins in the Omnia store to buy in-game features including free spins and win real cash amounts of up to Β£5 million. These rewards will be personalized based on many different factors.
βThe AI will look at thousands of different data points to decide which reward we should present to a customer, at the right time. It will be truly personalized in terms of the wagering requirements and the reward that is delivered.
These will then be automatically triggered to a customer through our CRM system, via a notification, email, SMS or push notification. This will increase the personalization and improve the customer experience and loyalty.β -Sam Hobcraft
This is where Omnia has choosen CasinoCoin to further enhance their loyalty programme and rewards to their players.
Omnia Token and CasinoCoin
Almost all online and land-based casinos have some sort of loyalty reward programme. Many of them differ in the way they reward, how much they reward, and how often. These reward programmes are essential to bringing customers back and helping them feel engaged. Keeping track of each player and how they spend their money is a very time consuming and expensive endeavor, one that the CasinoCoin Foundation has found a solution for.
Here is more on CasinoCoin: (https://casinocoin.org/doc/CasinoCoin_Presentation_en.pdf)
Why I invested: (https://medium.com/@HolyK1cks/casinocoin-and-why-i-invested-935ecfb28e54)
Tracking the allocation of points to players and providing them with a secure, closed-loop ecosystem within which to spend their points is a major challenge for operators. Oftentimes, points totals can take hours to update, or not be tracked correctly. Fraud is also prevalent, as the systems are rarely handled with the same security as one would expect with a real-money transaction.
The CasinoCoin blockchain is offering a new type of loyalty solution, which is fully on-chain, completely secure and seamless to integrate.
How does it work?
The CasinoCoin Foundation creates a custom token, branded by the casino, (in this case, Omnia) that acts as loyalty or reward points. The token sits upon the CasinoCoin blockchain and benefits from their best-in-class technology, including absolute security, lightning fast transactions and super low fees.
Like other tokens, each transaction will be subject to a .25 CSC fee (subject to change as price rises).
When a player earns loyalty points through game-play, a reward is initiated instantly via the CasinoCoin blockchain, with the casino operatorβs own dedicated wallet automatically sending the tokens to an individual player destination tag. This ensures the total number of points held by the player is both up-to-date and immutable. From there, the player can spend the points in the casinoβs store, with the tokens again instantly transferring to the casinoβs aftermarket address. From there, the casino can do as it pleases with the spent tokens, whether that be re-enter them into circulation, or sell them outside of the loop on a third-party exchange.
This solution makes it much faster, secure and cheap to track and support players. Not only does this technology make it simpler to manage the programmes, it also helps create stronger engagement around them. Players will get to hold and spend a branded token, rather than simply a tally of points. It also provides greater flexibility in terms of extending loyalty programmes, whether that be in the way players can spend their tokens, or even opening up third-party marketplaces where the tokens can be traded.
Omniaβs primary focus is to create a talior-made experience for each of the players, and creating a token on the CasinoCoin Blockchain helps significantly to offer that experience.
βInnovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.β -Sam Hobcraft
Impact for CasinoCoin
This is yet another use-case delivered by the very versatile CasinoCoin Blockchain. It is no wonder people are starting to call them, βThe Ethereum of gambling.β Every new partnership up to this point has been a uniquely different product and solution.
βWe selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.β -Sam Hobcraft
This quote by Sam says it all. CasinoCoin is in a league of itβs own when it comes to their tech and team. Tokenized rewards are a perfect adaptation for blockchain, and I think many, many more will soon follow.
Links:
More articles: https://medium.com/@HolyK1cks
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CasinoCoin Webpage: https://casinocoin.org/
Omnia Webpage: https://www.omniacasino.com/
