If you’re anything like me and want to use Facebook to market your business, you will need to set up a Facebook Business Page aka Fan Page. Why is this important? Because without it, you will have a difficult time promoting your brand, service, or product. The trick is what to do you do once you set up your page to get more followers?
To get more followers in the beginning you simply send a invite to everyone who is your friend on your personal page. This will get the ball rolling and should get you anywhere from 50 to 200 followers. You also may want to post a status update on your personal page about your new fan page and/or group. You could also ask some of your friends with big followings if they would be willing to put a shout out for you. Once you do this — you are on your way.
Next you want to be sure that you post regularly. Always try and come up with good content and post once per day if you can. This will get people coming to your page often and get you new followers weekly. I don’t think its necessary to post more than one time per day — less is bet on Facebook and consistency is very important.
If you plan on doing advertising to promote your page this is another great way to get followers. Keep in mind that you don’t want to pay too much per like, so test some different campaigns to see which works the best and try to keep each like to less than 50 cents each (preferably around 15 to 20 cents).
If you’re on Instagram make sure to connect your Instagram page to your Facebook Fan Page. This will also allow you to post pictures and videos from Instragram page directly to your Facebook Page and this should help you get more likes as well.
You may also try and follow some influencers in your niche from your Facebook Fan Page not your personal page and like and comment on interesting posts, this will also get you some likes.
If you really want to get a ton of followers fast you can always pay a social media expert to get you lots of likes. Typically you can pay anywhere from $50 to $1000 to jumpstart your page. The only downside with this strategy is it may be a lot of followers who really have no interest in your niche. I have used this strategy above with a few who just wanted a large following fast. If you do the latter strategy do not stop there always be promoting.
Finally, if you blog or do videos, make sure to always post those to your page as well. This is a great way to keep it interesting and build value with your audience on a regular basis.
If all the above seems too overwhelming or you simply just need a some direction you can always reach out to a social media expert to help implement some of these strategies for you and your business. Myself and my team are always available should you need help at johnlowery.biz.