Agency Rankings. What they are and how they impact your business
Since our inception in 2015, we have been focused on delivering quality search results to home seekers. On a daily basis, we accumulate data from sources all over the internet and present them to our users in various formats. Such informatoin is provided to help them make better choices when finding their next place to buy or rent. With the launch of our very own review platform on Homekoala, agencies are now ranked on Homekoala. we hope to enrich this experience by providing users a better way to understand the performance and industry standing of real estate agencies that they are engaging with.
For example, our data provides the median time on market of properties for the agencies that have listings on Homekoala. In addition, both agents and users can register to leave reviews which is then reflected on the agency’s profile page.
How are rankings calculated?
Rankings are calculated based on several factors that all add up into one final score. Of which, customer reviews is one of the most important factors. We believe that service excellence is key in separating the good from the truly outstanding agencies. As such, we have been actively reaching out to home seekers to obtain their feedback on their interaction with agencies.
Over the past year, we have seen a great deal of chatter on how real estate agents are under qualified with out of control egos. Coupled with the threat of new entrants such as Purplebricks into the real estate market as well as plans to overhaul real estate training in states such as NSW, there is an ever increasing need for real estate agents to remain relevant.
We believe that reviews offer home seekers a transparent, unbiased view of real estate agencies. This allows them to make an informed decision when engaging with real estate agents or agencies.
For more information, please check out our ranking page on real estate agencies.