How Brands Are BuiltHow a brand experience is builtEarlier today, I published the final episode of season three of How Brands Are Built (the podcast where branding professionals get into…Jan 15, 2020Jan 15, 2020
How Brands Are BuiltWhat to include in a naming briefThe naming brief is one of most critical steps in creating a successful brand name. Brainstorming name ideas without first articulating…Jul 16, 2018Jul 16, 2018
