I’m in South Africa. I have friends all around the world, so I love this concept. I see it going far beyond the original core concept. Announcements that a baby has been born, or invites to a wedding, or sad news that someone has passed. This is so much more personal than an email or card, and when you are overwhelmed say calling everyone you know to tell them ‘it’s a girl’ you could do a Rolltape and send it to all your family and friends. No more worrying about ‘who do I call first’. I wish you every success. There are no limits to what you can do with this.