The Web isn’t a Platform
And Facebook is the new AOL.
I was having a discussion with a friend about how to build a personal brand, always a topic du jour in professional services, when we began to discuss online presence.
I think a personal website makes sense, I can control all my content there and really take ownership of it
To which I heard the retort
Who goes to websites any more?!?
I think this a surprisingly valid point; when was the last time you truly browsed a “traditional” website? Or clicked a link that wasn’t embedded content?
A more common browsing route is now to follow deep links from Facebook and Twitter directly to content, or use content-specific platforms (like this one) to view suggested content.
In that way, Facebook has become the new AOL; the de-facto homepage for the Internet and, for some people, the extent of the Internet. Facebook, Twitter, Medium, and Reddit are the platforms, the web is just infrastructure now.