Starting a business is not an easy task, and startups face many challenges. If you are currently building a startup company, there is a long and difficult road ahead of you. You may have the best business idea the world has ever seen. But unless other people know about your ingenious product or service, your start-up will be over before it is even begun. So, one demand that shouldn’t be ignored is that of marketing.

You need a comprehensive startup marketing plan for your business, here are some tips on how to get your marketing plan off the ground.

Identify your target market

Before…


Startups we work with during accelerations often ask us for help in creating or auditing their websites. Seemingly it is quite easy task, but figuring out how to design a company’s business card so that clients will be willing to pay for a product or services on the Internet is not a smooth and simple process. In this article, I will point out the most basic, yet very important, things that founders should pay attention to while creating a webpage.

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Today’s business reality requires almost every company, whatever industry it operates in, to have a website. Many of them push…


Tech giants need people who can execute.

Technology start-up entrepreneurs are a special breed, usually much more motivated by changing the world for the better than by retiring to the beach with $millions. Whilst they may have the utmost self-belief in their big idea, they sometimes lose sight of the fact that ideas, concepts, and patents are not enough by themselves: these need to be engineered into some kind of tangible product or service. For this, they need an engineering team, which requires investment. For investors to support the growth of a concept into something tangible, they must be able…


You are a startup founder. You know your solution very well. Because you worked for years to put your idea into practice, you are convinced that your product is the best one. But somehow others do not think the same. When you talk about your innovative solution, people do not share your enthusiasm with you. They do not ask questions. They do not see the value of your product…

So how should you talk about your company so that others remember your disruptive technology? Aleksandra Porowska, a marketing and communications expert and mentor in Startup Hub: Poland Prize program gives…


Although the concept of storytelling has been present since the beginning of our times, only recently it is sneaking harder and harder into business communication. Businesspeople who looked deeply into the experience of storytelling realized the potential of big ideas that may connect true communities around them. The best ones learn to go beyond clever spin to connect with fundamental human truths that data alone can never reveal.

But there is a very thin line between true storytelling and mythmaking. Such a threat is very likely in the startup world, where founders have to create a narrative about a product…


Until now, within the Academic Startup League — our acceleration program for high-tech startups who operate within the frame of sustainable development goals — two rounds of acceleration have been conducted. 14 startups benefited from up to 250 hours of mentorship. At the end of September, the recruitment for the third round will end. Being at the halfway point of the project, we met with Małgorzata Warda, a mentor of the Academic Startup League who has an experience of 20 years in project and enterprise management, for both, B2B and B2C, markets. …


Since 2018 Startup Hub Poland is one of the organizations that coordinate the PolandPrize — a program developed by the Polish Enterprise and Development Agency to ease international tech-talents doing business in Poland. Within Poland Prize, startups from abroad receive support, both financial and personal, to expand in the CEE region by making Poland as a center of further innovations.

After months of running a program, we have noticed that Poland Prize is not only a great opportunity for startups but also an interesting challenge. What are the main struggles that entrepreneurs from abroad must face? …


Thousands of events related to the startup ecosystem in Poland are organized every year, with a few conferences at the international level, lots of events aimed at shaping the Polish startup ecosystem, and a countless number of local meetups. Each provides a startup founder the opportunity to present the business, look for investment, or network with leaders from the sector.

A few weeks ago, we conducted an online survey. We asked startup founders how they prefer to present their business: by pitching it from the stage or by presenting it in a one-to-one meeting. Startups picked the second option. …


The next Berlin, the second Israel, the new Singapur? You can call it however you’d like to, however, facts are undoubtful: Warsaw has great chances to become the new European center for innovations and startups.

“The best Technical Universities in the country, convenient location between East and West, an airport hub serving 18 000 passengers daily, stunning and worldwide recognizable startup environment suggest that here is a great place for the leaders from all over Europe. We invite you to Warsaw!“

Says Michał Olszewski, Vice President of Warsaw.

Every year, more than 285 thousands students graduate from Polish, Czech, Slovak and Ukrainian universities. This number is way higher than the total number of the USA graduates. 10 out of 35 cities with the highest rank in the European Digital City Index are located in the…

Startup Hub Poland

We develop the high-tech innovation ecosystem of CEE with Poland at the center.

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