Big time. — As the (new)old-age saying goes, <em>content is king</em>. Google, a lot like people, does not want to see pointless, boring, and stale content filling the Internet. Combining your SEO campaign with high quality content can really set you apart from your competitors. …

Big time. — As the (new)old-age saying goes, <em>content is king. Google, a lot like people, does not want to see pointless, boring, and stale content filling the Internet. Combining your SEO campaign with high quality content can really set you apart from your competitors. …

Very important. — If you have a national brand that offers a national product then local SEO might not help as much. But if you’re anything else, which you probably are, local SEO is a necessity for a successful online marketing campaign. Driving traffic to a specific business in a specific location is…

Yes! — SEO works for national marketing but it’s important to know that it comes with some complications that local SEO doesn’t have. Broader Competition Trying to rank your company’s listing on a national level is more complicated because of the sheer number of other users trying to do the exact same thing. Local…

No. Not really, at least. It’s just not that simple. Google doesn’t want to waste its credibility by putting whatever company has the most disposable income at the top of a search results page. Although some companies certainly do pay top dollar for SEO, you still have to earn it. Being…

Absolutely. — Social media does affect rankings on a search engine results page (SERP) but not based solely on numbers. Just because your business has a lot of followers on Twitter or likes on Facebook doesn’t mean you will rank any higher on a SERP. Content is What Matters Each tweet and Facebook post acts as…

Content, Content, Content — The saying might sound overused — content is king — but that’s only because it is so true. Content is king and if you’re hoping to stay relevant on SERPs you’re going to have to implement some kind of quality content strategy. Companies that are not utilizing SEO are relatively…

For a while, we were unaware of how Google ranked listings on SERPs. But now we are finally privy to that wonderful knowledge. There are three main aspects to Google’s ranking system. Two of which are well-known aspects and one of which is a robot. Links Each individual link acts as…

Three little words: small business SEO — The Internet is not another commercial battleground, as many may think. Actually, it’s a weapon. Small businesses can use search engine optimization to better compete with their titanic opponents. Yes, large businesses have bigger budgets and can afford bigger SEO campaigns, but small business SEO can give the little guys…