By Brandon Greer, HubSpot Ventures

Just about every modern sales team is thinking about commissions. The U.S. alone spends $800 billion in commissions to salespeople annually and, for many teams, the process around figuring out who earned what in a given period remains highly manual and error-prone.

Historically, compensation planning has been relegated to an Excel file, particularly for businesses without the budget for prohibitively priced enterprise software.

This leaves stakeholders across operations, finance, and sales without a scalable, automated solution and causes frustration among reps when their paychecks don’t match expectations due to mismatched spreadsheets.

HubSpot’s own product team…

By Brandon Greer, HubSpot Ventures

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success.

For data-driven teams, this is particularly powerful: increases in personalization, content optimization, and customized deliveries have become a force multiplier in a company’s ability to reach and maintain a loyal audience of customers.

Some of the world’s best brands have taken notice, differentiating through an integrated messaging approach…

By Christopher ODonnell, Chief Product Officer at HubSpot

At HubSpot, customer experience comes first. Always.

Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?”

As HubSpot’s Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it’s the reason why we don’t buy technology when we want to deliver a new product to our…

By Katie Burke, Chief People Officer at HubSpot

When it comes to data on the future of work, you’re dealing with a real mixed bag. On one hand, 83% of employers think remote work was a success this year. And yet the very same study indicates that executives cite 3 days per week in the office as optimal for a strong culture and 87% of employees cite the office as an important place for fostering connections. So what does the future really hold for working remotely?

At HubSpot, we believe it’s the flexibility to build your work around your life…

By Brandon Greer, HubSpot Ventures

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy.

Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations in order to fundraise, which can be a serious distraction.

The good news is that the world of alternative financing is evolving by the day. Founders have a growing set of options for accessing capital, which can give them time back to focus on higher-impact work. This aligns…

By Eimear Marrinan, Director of Culture at HubSpot

As our co-founder Dharmesh Shah notes in our Culture Code we’re building two products at HubSpot — one for our customers, one for our employees. When the global pandemic first hit and we moved fully remote, we spent a lot of time thinking about the impact this transition might have on our culture, and how to translate our culture into a virtual world. We had to ensure our culture and values still held true in this new environment, and that our culture would act as an enabler for change and not a…

By Brian Halligan, Co-Founder & CEO at HubSpot

This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue.

We’ve come a long way since we began banging the drum about inbound marketing, and yet, it feels like HubSpot is just getting started.

In many ways, it feels like the whole world is just getting started … or re-started.

The events of the past year have transformed entire industries, upended the way we work, and re-shaped human behavior en masse. The…

By Celeste Narganes, HubSpot’s Director of Diversity, Inclusion, & Belonging

When I first joined HubSpot over three years ago, I was focused on ensuring their commitment to diversity and inclusion, and more broadly, to making a positive impact for its customers, partners, employees, and communities, was real. At the time, HubSpot had just published their second annual Diversity, Inclusion, & Belonging Report and the Culture Code shared the company’s deeply held values. But I didn’t stop my research there. …