Jul 26HubSpot Invests in Balance to Help Modernize the B2B MarketplaceBy Brandon Greer, Head of HubSpot Ventures Consumers these days can make most of their everyday purchases online with only a few clicks. The ease of online B2C transactions lends itself to an uninterrupted payment flow between a company and its consumer. This means consumers can move through the process…Startup3 min read
Jul 19Finding Easy Ways to Grow in Hard TimesBy: Matt Schnitt, Senior Director of Product, Commerce and Payments, HubSpot Looming recession. Climbing interest rates. Ballooning inflation. It’s become pretty impossible to escape those themes, particularly if you’re a small business owner. …Technology6 min read
Jul 12Delightful first impressions start with the right technologyArm your marketers with tools to scale by leveraging a platform solution on day one By: Nicholas Holland It’s no secret that developing strong relationships with customers is important to a company’s success. The connection and trust between brand and customer is critical to achieve growth. That said, creating a…3 min read
Jun 30HubSpot’s Global Week of Rest: 4 Ways We’re Solving for the Customer While Solving for Self-CareBy Rob Giglio, Chief Customer Officer at HubSpot When HubSpot customers buy our software, we know that they are not only trusting the product, but the people who build, sell, and support the full HubSpot experience. We take incredible pride in delighting our customers and helping them grow better. …Customer Service5 min read
Jun 28Black Lives Matter: Two-Year Retrospective on HubSpot’s Commitment to Driving Long-Term ChangeBy Celeste Narganes, Director of Diversity, Inclusion, & Belonging at HubSpot It has been two years since HubSpot first published Black Lives Matter: An Open Letter to the HubSpot Community. Our goal then was to build a foundation meant to drive long-term, sustained change, and we’ve continued to learn and…Diversity And Inclusion4 min read
Jun 10On the Road to INBOUND 2022Three Considerations Driving our Hybrid Event Strategy By: Katherine Tooley, VP, Experiential Marketing at HubSpot Over the last two years of the global pandemic, one thing has become incredibly clear. People crave connection. Whether that’s networking at an industry event with like-minded marketers or cheering on your favorite team amongst…Hybrid Event4 min read
Jun 9HubSpot Invests in Maze to Make Research More Accessible for Companies and Their TeamsBy: Brandon Greer, HubSpot Ventures In most cases, it’s research, not guesswork, that drives the best products. Unsurprisingly, 80% of teams agree research is critical for their business though over half of the world’s product teams don’t have the resources or tools for user testing at scale. Even worse, 25%…2 min read
May 23Riches in Niches: Accelerating the Long Tail of Our CRM Platform EcosystemBy Scott Brinker, VP Platform Ecosystem “There’s an app for that.” That iconic hook from commercials that Apple ran over a decade ago, celebrating the diverse ecosystem of apps available for the iPhone, always stuck with me. (I should note that Apple also trademarked that catchy catch-phrase.) To me, it…Startup5 min read
May 183 Ways to Deliver on Being a Purpose-Driven CompanyBy Yogesh Chauhan, Director of ESG at HubSpot, based in London We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. …Purpose5 min read
Apr 12Partnering with Kanarys to Support the Future of Diversity, Equity and BelongingBy Andrew Lindsay, Senior VP of Corporate Development & Business Development at HubSpot HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. …Startup3 min read
