Announcing our investment in Sales Impact Academy

By: Brandon Greer, HubSpot Ventures

We all know that sales is a vital part of every business. There are tens of millions of sales professionals globally who work in an industry dedicated to educating, communicating, and sharing the value of products and services. As with any job, continuous learning is an important part of staying at the top of the game and different people will want to brush up on different skills. Yet, the market for continuous learning in the go-to-market world remains nascent with a big opportunity ahead to power education in this category.

That’s why HubSpot Ventures is excited to invest in Sales Impact Academy (SIA). SIA is a digital-first platform that provides world-class GTM educational content to professionals in sales, marketing, and success roles. SIA provides online courses that are modular and scalable, allowing busy professionals to learn on their own schedules. In the future, both business learners and individuals will have the benefit of accessing both live broadcast learning and on-demand content.

While spending time with SIA CEO and Co-Founder Paul Fifield, we learned that he’s passionate about helping sales teams get the education they need to continue delivering results. Half of the world’s industry professionals are selling business to business (B2B) and need structured educational material to effectively adapt to a constantly changing industry. If the shifts in the labor market have taught us anything, it’s that employees desire meaningful career growth and employers have an active role to play. We know firsthand the impact SIA’s training can have on sales professionals and we’re excited to see their business tap this opportunity.

SIA is on a mission to help millions of people in revenue-related roles be exceptional and find joy in their work. This mission aligns perfectly with HubSpot’s mission to help millions of scaling global companies grow better. If a company wants to grow, they need to help their customers and employees grow. We believe that investing in SIA is a massive opportunity to help employees contribute meaningfully to their organizations.

The Ventures team strongly believes in advancing categories that provide unique value beyond HubSpot’s core products — and doing so in a way that centers an elevated customer experience. SIA is not only doing that for their customers, but also helping these organizations provide a remarkable customer experience through the courses they are offering. We’re excited about the future of GTM professional education and look forward to partnering with SIA in their next phase of growth.

Learn more about Sales Impact Academy here or read the recent press release here.