Delightful first impressions start with the right technology
Arm your marketers with tools to scale by leveraging a platform solution on day one
By: Nicholas Holland
It’s no secret that developing strong relationships with customers is important to a company’s success. The connection and trust between brand and customer is critical to achieve growth. That said, creating a strong, connected relationship is a huge hurdle for small businesses in their growth phase. Uniting all customer data, channels, and teams on one platform to deliver a delightful experience is more often than not impossible, and companies are forced to piecemeal together one-off solutions to try to mine customer insights.
Marketers are commonly the first point of contact with a prospective new customer, and therefore have a critically important role in defining the company’s reputation and public perception. The way in which a business interacts with its customers at an early stage often dictates what kind of business it is — a one-size-fits-all brand or one with a highly personalized customer experience that meets its customers where they are in their buyer’s journey.
When choosing an operating system, small businesses often gravitate towards a CRM or basic CMS as a way to start connecting with their customers and developing meaningful relationships. That said, these are just baseline elements to get a business off the ground. In order to activate go-to-market strategies, or in other words, start actually getting in touch with customers, companies have had to utilize a myriad of other tools, which are often disconnected. Not to mention that even the CRM and website can often be disconnected as well. Having to compile one-off solutions has historically been the only option for companies starting out, because of limitations like bandwidth and cost, and a platform solution from day one hasn’t been an option.
That is until now.
Helping businesses grow has always been HubSpot’s number one priority, which is why we recently introduced powerful marketing tools to our Starter and Free packages to provide small businesses a platform solution from day one. With the free CMS tools and Marketing Starter, marketers can now hit the ground running with an easy, yet powerful, lead generating machine that they won’t outgrow as they scale, instead of spending time cobbling together different tools to meet their goals.
Too often, growing businesses are forced to choose between free solutions with limited customization or robust solutions that are cost prohibitive. With the free CMS tools, small businesses can now secure and develop remarkable websites easily. The free CMS tools are highly customizable, eliminating the stress of choosing between ease of use and powerful, sophisticated software. HubSpot is the only platform to provide customizable website functionality, while being seamlessly connected to a CRM, with premium hosting and the ability to use a custom domain, as well as built-in analytics, SEO recommendations and lead capture tools.
Getting in touch with customers in a meaningful, personalized way is another challenge marketers face when establishing go-to-market priorities, and often have to turn to one-off solutions to run their systems effectively. This is why we’ve unlocked marketing automation in our Marketing Hub Starter package, so that marketers at every level can deliver a personalized touch, without the personal time. Teams can now engage and convert customers faster while putting time back in their days by personalizing and segmenting their marketing, and automating routine tasks.
Marketers are the architects of the customer experience, and it is therefore critically important to earn the trust and respect of customers from day one. However, cobbling together disconnected tools to better understand customer behaviors is time consuming and exhausting. Our free CMS tools and automation in Marketing Starter solve for this — allowing businesses from day one to implement a platform solution, understand their customers early on, and scale efficiently, all on a system they will not outgrow.