How HubSpot is Experimenting With The Future of the Hybrid Office

Creating meeting equity through technology and design

A recent study found that while the majority of workers (80%) prefer the hybrid model, 71% still struggle with the friction and technical challenges that come with hybrid engagement. For successful hybrid collaboration, we need to create a meeting experience where every participant, regardless of where they are, has an equal seat at the table. That means that everyone should be clearly seen, heard and able to participate in the same way.

  • Camera technology that automatically frames each in-room participant so they can be clearly seen by the remote audience
  • Thoughtful acoustics that allows everyone’s voice to be heard
  • Digital whiteboards that allow all audiences to see and participate in brainstorming sessions
  • Revised furniture and screen setup to ensure all in-room participants can be clearly seen at all times and avoid in-office side conversations

Designing the office to be a social anchor

There’s no doubt that for many, returning to an office is driven by opportunities to socially connect. In order to design the office as a social anchor, we need to create spaces that facilitate serendipitous connections and team collaboration. This includes open nomad tables, lounge areas with digital whiteboards, and booths to grab coffee or share meals.

Accommodating for privacy and focus

While social connections may bring folks in, they still need spaces to focus, rooms for private 1:1 discussions, and quiet areas. We implemented ‘no internal meeting Fridays’ in 2021, ensuring people not only have time, but also the physical space for deep work, prep or time to recharge. To continue to make this a priority, we’re experimenting with designated spaces for these use cases, with a focus on improved acoustics, phone booths, and 1:1 meeting pods along with quiet spaces for focus work and meditation.

Promoting healthy hybrid norms

While technology and office space design can bring us close to a remarkable hybrid experience, thoughtful behaviors from employees will truly create an inclusive experience for everyone. We’re investing in enabling and educating employees to adopt communication best practices, playbooks for managers in fostering psychologically safe spaces, and opportunities to connect across offices and home offices.



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