HubSpot Invests in Balance to Help Modernize the B2B Marketplace

Our Investment in Balance

This is why we’ve invested in Balance, a leader in B2B eCommerce payments helping to remove the friction from the traditional B2B buying process. Balance gives merchants an integrated buyer account experience, behind-the-scenes buyer risk scoring, monitoring, and selective extension of terms all through a hosted, embeddable checkout process that meets buyers’ expectations and needs.

An image of Balance’s B2B checkout experience.
Balance’s B2B checkout feature provides a self-serve experience for buyers to choose the payment method that suits them best.

Bringing Global Trade Online

Balance’s mission is to bring B2B global trade online by giving businesses the tools they need to do B2B eCommerce well and at HubSpot, we’re dedicated to helping our customers succeed. By working with Balance to support customers through B2B eCommerce, we can enable businesses to run more efficiently, secure additional monetization options, and spend less time managing disjointed payments experiences and more time focusing on their core products and services. We’re confident that Balance will be the trusted payments infrastructure partner for digital transforming B2B businesses and we’re thrilled to partner with them on that journey.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Learn how the leading CRM platform is helping millions of organizations around the world Grow Better.