HubSpot Invests in Jasper to Help Millions of Organizations Accelerate Their Content Marketing

By Brandon Greer, Head of HubSpot Ventures

Office supplies, a yellow typewriter, yellow computer mouse, white headphones, green succulent plant, orange and yellow notepad, and hand of Black person holding a coffee mug with black coffee on an orange desk.

Great marketers don’t need convincing around the power of content marketing and the authentic connection it allows them to build with their audience, but despite that, many struggle to find the time to create dynamic and continuous content at scale. In 2020 Semrush reported that a majority of bloggers are spending six or more hours writing a blog and that is just one blog. To see the best results, companies should write two to four blogs a week and with that kind of demand, it is clear that content marketing is very time-consuming and challenging to keep up with. These challenges become even more difficult for small organizations as their teams are typically smaller and they wear multiple hats. This leaves teams scrambling to get content done and can often result in businesses either sharing content less often or abandoning content marketing altogether.

Our Investment in Jasper

That’s why I’m thrilled to announce that HubSpot Ventures is investing in Jasper, a company that uses AI to write blogs, social media posts, website copy, and more. The company’s purpose is not to eliminate writers but to turn them into editors. Jasper gives content marketers a great starting point so they can accelerate content production, building a pipeline of quality content. Matter of fact, Jasper helps content marketers write content 10x faster than starting from scratch.

Jasper is built on the inbound methodology of attracting and delighting customers with valuable content so HubSpot is a little biased, but you don’t need to take it from us –Jasper has great reviews. Sean V. from 7 Figure Marketing Copy said, “I seriously can’t recommend this software enough. I can do so much more so much faster because I’m cutting out a lot of the legwork in the copywriting, which is staring at the blank page and wondering what the heck I’m gonna write about.” Jasper has fifty ready-to-go templates that make creating new projects quick and easy so organizations can jump right into writing blogs, social posts, or email copy.

A screenshot of Jasper’s Templates dashboard.

Making Content Marketing More Accessible

HubSpot Ventures invests in companies that share our mission to help organizations grow better and deliver unique value to HubSpot’s customers and the HubSpot ecosystem. Jasper will fill a gap for our customers and millions of other organizations, helping them to write quality, targeted content at scale, all while the AI in the background helps the content rank and perform better. We are excited to work with Jasper and can not wait to see organizations grow better, attracting customers with the amazing content they create with the help of Jasper.

Learn more about Jasper here or read the recent press release here.



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