Introducing HubSpot Ventures

HubSpot launches a $30M fund to invest in customer-first startups

By Andrew Lindsay, VP of Corporate & Business Development at HubSpot

Back in 2006, when we were just a startup, we aspired to create a better kind of marketing — one that didn’t rely on interrupting people to get their attention. At the core of HubSpot wasn’t just a powerful product, but, rather, an inextricable combination of a product and a philosophy. We believed that the way for organizations to grow better in the modern world was to take a more human, empathetic approach.

Since then, we’ve extended that philosophy of growth to encompass not just a marketing app, but, rather, an expansive growth platform spanning the customer experience from sales to marketing to services. We’ve added 200+ integrations and partnered with thousands of agencies worldwide to help companies grow better. Today we’re taking that commitment to a better kind of growth one step further.

I am thrilled to announce the launch of HubSpot Ventures, a new $30 million fund to invest in startups that align with our mission to help millions of organizations grow better.

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We are not prioritizing quick wins, early exits, or rapid returns on investment. That is not our expectation. We certainly expect our portfolio companies will yield positive returns, but first and foremost we are focused on expanding the impact of companies that share our philosophy of growing better. We will seek out companies that take the long-view of success by putting customers first, investing in an inclusive company culture, and delivering a highly differentiated product.

We will evaluate companies for investment on a number of factors. Key among them, each company must:

  • Align with our mission to help millions of organizations grow better
  • Have potential to deliver unique value to the HubSpot community
  • Be building a leading SaaS-based product
  • Embody the values in HubSpot’s Customer Code and Culture Code
  • Be raising a Seed, Series A, or Series B round with a notable lead investor

Launched earlier this year, the HubSpot Customer Code outlines our own aspirations for the kind of relationship we aim to have with customers, and it puts more concrete terms behind our mission to help millions of organizations grow better.

This is an ongoing effort for HubSpot. Every year, we will ask customers to grade us on the progress we’ve made on each tenet.

We’re not perfect. We don’t expect the startups in which we invest to be either, but we do expect them to share our commitment to reducing customer friction.

That’s why we’re providing more than money to our portfolio companies. Growing better requires the right tools, strategy, and support. In addition to funding, HubSpot Ventures provides every portfolio company with:

  • Access to personalized coaching and benchmarking from senior leaders and subject matter experts at HubSpot
  • Access to discounted HubSpot software and integrations
  • Access to special events and attendance at our annual Partner Day, annual INBOUND event, and virtual programming

The support we aim to provide to portfolio companies is rooted in our own experience. Back when HubSpot was getting started, our most valuable investors provided far more than financial capital. They provided feedback and coaching, and they believed in our philosophy of growth.

Coming Full Circle

We are what we are today because years ago a collection of investors saw something in us and in our philosophy of growth. We owe a great deal to Google Ventures, Salesforce Ventures, Matrix Venture Partners, Scale Venture Partners, and Sequoia Capital to name a few for having that belief and trust in us. It’s an incredibly exciting feeling to be in the position now to do the same for a new cohort of startups. We can’t wait to get started.

You can learn more about HubSpot Ventures funding philosophy and criteria at

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Learn how the leading growth platform is helping millions of organizations around the world Grow Better.

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