Mar 1Enhance Customer Connection by Seeing the Whole PictureBy: Nicholas L. Holland, VP of Marketing Hub at HubSpot When thinking about the fundamentals of marketing, one thing stays the same: customer journeys happen whether you architect them or not. This isn’t groundbreaking for most marketers, however the most successful ones recognize how critical it is. They’re deliberate about…3 min read3 min read
Dec 21, 2022The Top 10 Questions We Get About HubSpot’s Sustainability JourneyBy Yogesh Chauhan, Director of ESG at HubSpot I’ve been working in the sustainability space for two decades, with a number of companies looking to identify and take action on their commitments as a responsible business. As you can imagine, being in this work for so long, I’m unable to…Sustainability10 min readSustainability10 min read
Nov 7, 2022Bridging the Connection Gap: How HubSpot Managers are Hacking Hybrid WorkBy: Eimear Marrinan, Senior Director of Culture at HubSpot What does connection mean to you? As HubSpot continues to lean into flexibility with our hybrid work model, this is a question that continues to be top of mind. Pre-pandemic, many of us might have given an answer about the importance…Hybrid Work5 min readHybrid Work5 min read
Oct 18, 2022HubSpot Invests in Jasper to Help Millions of Organizations Accelerate Their Content MarketingBy Brandon Greer, Head of HubSpot Ventures Great marketers don’t need convincing around the power of content marketing and the authentic connection it allows them to build with their audience, but despite that, many struggle to find the time to create dynamic and continuous content at scale. In 2020 Semrush…Venture Capital3 min readVenture Capital3 min read
Sep 30, 2022Investing in Community for Your BusinessBy: Evan Hamilton, Director of Community, HubSpot On stage at INBOUND 2022, HubSpot CEO Yamini Rangan made a dramatic declaration: “Companies are disconnected from their customers. You’re all sending emails like they’re going out of style, but you just can’t reach that prospect. Digital fatigue and distrust are at an…5 min read5 min read
Sep 8, 2022Building connected experiences amid the chaos of disconnectionBy Nicholas L. Holland, VP of Product, HubSpot Let’s go back in time to 2019. Most of us were working in an office, traveling a daily commute to a day full of in-person meetings. It’s safe to say things aren’t how they used to be. Although we’ve found new ways…4 min read4 min read
Sep 7, 2022The Age of the Connected CustomerBy Yamini Rangan, Chief Executive Officer at HubSpot Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling…Technology7 min readTechnology7 min read
Aug 11, 2022How HubSpot is Experimenting With The Future of the Hybrid OfficeBy: Kate Bueker, Chief Financial Officer at HubSpot At HubSpot, we have a hybrid-work hypothesis. We believe that for hybrid work to be sustainable, companies need to rethink how office space is used and designed. In 2020, HubSpot went all in on hybrid because we believe that flexibility allows people…4 min read4 min read
Jul 26, 2022HubSpot Invests in Balance to Help Modernize the B2B MarketplaceBy Brandon Greer, Head of HubSpot Ventures Consumers these days can make most of their everyday purchases online with only a few clicks. The ease of online B2C transactions lends itself to an uninterrupted payment flow between a company and its consumer. This means consumers can move through the process…Startup3 min readStartup3 min read
Jul 19, 2022Finding Easy Ways to Grow in Hard TimesBy: Matt Schnitt, Senior Director of Product, Commerce and Payments, HubSpot Looming recession. Climbing interest rates. Ballooning inflation. It’s become pretty impossible to escape those themes, particularly if you’re a small business owner. Companies around the world are trying to figure out how to address these challenges while continuing to…Technology6 min readTechnology6 min read
