HubSpot’s Guide to Winning Google’s Featured Snippet

HubSpot Research
Feb 22, 2018 · 15 min read

What is a Featured Snippet?

Featured snippets can appear in three main forms:

Paragraph Featured Snippet

List Featured Snippet

Table Featured Snippet

(Search Engine Roundtable)

Alongside featured snippets, there are several other significant search features that have been frequently appearing in SERPs:

People Also Ask

Quick Answer/ Tools


Top News Stories

Knowledge Card

Where Do Featured Snippets Typically Show Up?

Why Should We Care About Snippets?

HubSpot vs. Snippets

Note: Numbers as of October 2017

SEO Team’s Experiments and Results

Experiment #1

An example of the feature snippet code that we added to the source code of a blog post being tested.
What it looked like on the front end of the HubSpot blog.


Experiment #2


Experiment #2.5


Experiment #3 — People Also Ask

How to Optimize Your Content for Featured Snippets

How to Research & Write Content for Featured Snippets:

How to Use the Featured Snippet Code















Example of Well-Structured Blog Post

A Recap on How to Optimize for the Featured Snippet

HubSpot Research

Written by

Account run by the HubSpot Research team. For the latest research subscribe to our content at

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade