HubSpot’s Guide to Winning Google’s Featured Snippet

HubSpot Research
Feb 22, 2018 · 15 min read

What is a Featured Snippet?

Featured snippets can appear in three main forms:

Paragraph Featured Snippet

List Featured Snippet

Table Featured Snippet

(Search Engine Roundtable)

Alongside featured snippets, there are several other significant search features that have been frequently appearing in SERPs:

People Also Ask

Quick Answer/ Tools

Carousel

Top News Stories

Knowledge Card

Where Do Featured Snippets Typically Show Up?

Why Should We Care About Snippets?

HubSpot vs. Snippets

Note: Numbers as of October 2017

SEO Team’s Experiments and Results

Experiment #1

An example of the feature snippet code that we added to the source code of a blog post being tested.
What it looked like on the front end of the HubSpot blog.

Results

Experiment #2

Results

Experiment #2.5

Results

Experiment #3 — People Also Ask

How to Optimize Your Content for Featured Snippets

How to Research & Write Content for Featured Snippets:

How to Use the Featured Snippet Code

<h2>QUESTION</h2>

<p>ANSWER</p>

</div>

<h2>QUESTION</h2>

<ol>

<li></li>

<l1></li>

<l1></li>

<l1></li>

<l1></li>

<l1></li>

<l1></li>

</ol>

</div>

Example of Well-Structured Blog Post

A Recap on How to Optimize for the Featured Snippet

HubSpot Research

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