Touting the efficacy of pop ups always drives me crazy. CTR rate is the marketer’s preferred metric for success because it’s easy to track and calculate. We’ve all gotten lazy. I’d much rather see the direct revenue created as a result of a pop up ad or the ROI of the ad. Then we can truly decide if pop ups are effective.
Clearly the author has chosen to prioritize her business and that’s fine. What worries me is when senior executives talk about their schedules — Marissa Mayer’s schedule has been dissected, touted, and reviled — and then indicate they expect people lower down in the ranks should follow their lead.