Here’s our social media strategy — please hold us accountable to it.

WHY IS THE CENTER FOR HUMANE TECHNOLOGY ON SOCIAL MEDIA?

We questioned whether we should do this at all, and have thought about it carefully. Ultimately, we believe that the odds of realigning tech with humanity’s best interests are increased by greater public understanding of the problem and of the solutions we’re working towards. To do that, we need to meet people where they are. Because so many people do spend time on social media, we believe we can do more to change these platforms by being on them, than by abstaining from them.

SOCIAL MEDIA STRATEGY

Inform & Educate (Phase 1)

1. Celebrate wins for the movement, such as when products change in favor of humanity.

  • The news industry demands faster responses, but speed and thoughtfulness are at odds and we choose thoughtfulness.
  • Re-share content from a select few individuals when they accomplish the above more quickly (e.g., Tristan Harris, Guillaume Chaslot, & Renee DiResta)
  • Be a source you can trust in this space, as an org steered by care for humanity and not the need for traffic or engagement.

What We’re NOT Going to Do

  1. Manipulate
  2. Use misleading headlines for the sake of getting attention
  3. Change the stories we tell based on “what works” in the algorithm
  4. Share clickbait articles
  5. Optimize for comments/shares/likes/clicks
  6. Be driven by quotas of posts to make in any particular week

What We ARE Going to Do

  1. Only post content that meets the above standards
  2. Be sensitive that we’re asking for attention in a world where attention-grabbing is causing disastrous results. we’ll seek to invite the people who care into deeper conversation rather than trying to grab the attention of people who don’t.
  • If we’re uncertain if there’s a real “Why” behind our post, we don’t post.

Policy:

  1. We will be blocking any content that uses language that makes civil conversation extremely challenging.
  2. We will check-in with the person managing this page (Gail Barnes) to make sure she’s not in a state of social media overwhelm from working on it.

We're dedicated to reversing the digital attention crisis, and realigning technology with humanity's best interests.

We're dedicated to reversing the digital attention crisis, and realigning technology with humanity's best interests.