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this article mentions, “women were paying an extra $1,351 each a year because their products are more expensive”. That study includes health insurance and other factors making it a poor indicator of personal care product costs. Also, the gender wage gap in the context that is implied here is misleading and outrightly so.

The article then compares male to female haircut prices; women generally have longer hair and require cuts more labor intensive. Males typically pay more for pedicures/manicures cause it’s generally understood that men have dirtier nails requiring more attention. Gender price differences can go both ways and are often based on stereotypes.

I understand and empathize w/ what this article is saying, that many differences are to the detriment of women. However, when you consider that women make up more than 85% of all consumer purchases it doesn’t seem like this is some oppressive practice. Marketers know women control consumer spending and market accordingly.