Improve Your App Personalization with Artificial Intelligence

We already know that artificial intelligence is set to shake up many different industries, with app marketing being one of the areas showing the most potential.

Giving your user a personal experience is key to app user retention and engagement, and thanks to AI it is becoming easier and easier to create those truly personalized experiences.

Customers expect personalization throughout each stage of their journey, whether they have just downloaded your app for the first time, if they are a loyal user or even a lapsed user who hasn’t used your app for some time. How you communicate with these individuals should depend on their stage of the user journey. You aren’t going to ask someone who has just downloaded your app to leave an app store review are you?

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The users of today want to see that you value their time and do all you can to show them that your brand cares about giving them the best user experience possible.

You might think your current methods of personalization are working just fine. But this isn’t going to cut it in the long run. The expectations users have for your app are becoming higher and higher. They want solutions that are relevant, targeted and undeniably personalized to their individual needs.

Marketing automation platforms are great, but with artificial intelligence they have the potential to revolutionise your entire mobile marketing strategy. So let’s talk about some of the ways an AI-powered marketing platform can take your app personalization to a whole new level…

Real-Time User Personas

AI can analyse behavioural and demographic data much more quickly and in more detail than us humans, allowing it to figure out exactly the sort of content each individual user enjoys.

Yep, you read that correctly… Each. Individual. User.

You can finally kiss goodbye to manually segmenting your users into extremely broad, unchanging personas. Whether you have 100 users or 100,000 users, artificial intelligence has the ability to learn about each one of their preferences on an ongoing basis, updating which persona they fit into best as and when needed.

Relevant Content

Failing to keep your app users engaged is one of the main reasons why most of them churn within just 90 days. You might be providing them with fresh content on a daily basis, but if this is always generic and untargeted content, you may as well not bother. Personalization is the key to driving app engagement. Don’t forget you are fighting for their attention over the many other notifications and emails your user is bombarded with each day. The generic stuff is not gonna stand out from the crowd.

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