
A Basic Understanding of On-Page SEO
Nov 7 · 4 min read
It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance, i.e. your website content needs to be relevant to the search phrase and it needs to be original. To apply SEO to a web page for this purpose we also ensure, at a basic level, that meta titles, descriptions, headings, image alt tags, and URLs are also…

