Remember all those people who said they’d never be on Facebook? Where are they now… Facebook.
This has happened historically. A new form of technology starts to get traction and then we lag behind until it becomes familiar. It happened with computers. It happened with email. It happened with social media.
IT IS GOING TO HAPPEN WITH VOICE.
50% of all searches will be voice searches by 2020, per comScore.
That’s one hell of a statistic. If you’re a marketer, like me, then that should make you do one of two things. …
Every human has this incredible talent to ‘find a way’. Have you ever found yourself in the situation where something had to be done and done quickly? For example, the night before handing in an assignment at college or University. Perhaps you were behind on a project for work and needed to hustle hard at the last minute. Or maybe something else, you know what I mean without me throwing out more examples.
Well did you ever notice that somehow, miraculously, unimaginably, those things always get done. You sigh a heavy breath at the end of it but it gets done. …