IBM MarketingThe smart cycle: mapping your customer journeyThe first top loading washing machines just had a couple of cycles, now smart technology means you’ll be able to download new cycles at the…Sep 15, 2016Sep 15, 2016
IBM MarketingService with a (digital) smile — putting the customer firstThe phrase ‘tough customer’ can now apply to just about all of us. We have endless amounts of choice but not an endless attention span…Sep 7, 2016Sep 7, 2016
IBM MarketingPutting your eggs in one basket — digital marketing in the cloudThe consumer has gone free-range — once couped up with little choice they now have options at every turn. Ironically as the consumer…Aug 30, 2016Aug 30, 2016
IBM MarketingLearning the lessons from different digital campaignsWhat do a US bicycle retailer; a Dutch bank and an Italian insurer have in common? Other than sounding like the start of a bad joke, they…Aug 22, 2016Aug 22, 2016
IBM MarketingThe Best Bits: 8 Ways Marketing Automation Works For EveryoneWhen it comes to marketing automation, it won’t be the same for everyone. Each business will use a platform that suits their strategies…May 3, 2016May 3, 2016
IBM MarketingSweet Like Chocolate: Marketing Automation That Stands Up To The (Taste) TestIt’s not a surprise that chocolate is one of the world’s most popular search terms. It evokes nostalgia, from iconic adverts (drumming…Apr 26, 2016Apr 26, 2016
IBM MarketingMaking It Human: The Real-Time Approach To Personalised MarketingIn the days of past, just popping someone’s name in a pre-populated email counted as targeted marketing. Today, organisations are all vying…Apr 19, 2016Apr 19, 2016
IBM MarketingImprove sales conversion through customer experience analyticsEconsultancy reports that 91% of companies do not know why customers leave their digital platforms without converting. In particular, this…Apr 12, 2016Apr 12, 2016
IBM Marketing3 ways marketing automation can impact your agencyEngaging customers effectively to successfully convert them from a lead to a sale requires an in-depth understanding their behaviour and…Apr 5, 2016Apr 5, 2016
IBM MarketingMake the customer the hero of your storyAs businesses continue to become digitally mature, you need to deliver experiences that are more personalised, not just for existing…Mar 29, 2016Mar 29, 2016