What are Keywords Anyway?
As you study up on all the things you will need to know about running your own website, you will notice that the word “Keywords” seems to be waiting for you around every corner, and you may have even started to wonder, “What are keywords, anyway, and why do I need to understand them?” The simple answer to that question is as follows:
Understanding keywords is one of the most important things you can do if you want your website to be a success!
But of course, you probably figured that out already, simply from how often you see the word “Keywords” in your research! And in order to take advantage of keywords, you will need to understand keywords — what they mean, how they work, and how you can make them work for you.
When search engines (such as Google, Yahoo, and Bing) put together the results that will show up in searches, they use keywords to determine which websites will show up, and where these websites will show up. If you have ever “Googled” something, you have probably realized why it would be important to get your website on the front page of Google searches. After all, someone is likely to click through the links on the first couple pages, but it is not nearly as likely that they will jump to page 17 and click on those links!
The best way to understand what keywords are is to look at an example of keywords. And you may be surprised to realize that you have actually read through an example of keywords just now!
Because of the question this article answers — “What are keywords?” — there are a few important keyword combinations for this article to have within the content. Some examples of such keyword combinations are the following:
Take advantage of keywords
What are keywords
Get your website on the front page of Google searches
Understand what keywords are
Example of keywords
Important keyword combinations
These are the sorts of things people are likely to search in order to gain an understanding of keywords — and by simply including those keyword combinations in the course of this article, it increases the chances of this article showing up in searches.
Each time you add content to your website, you should be aware of both who you are trying to target and what these people are likely to search. And then, simply write your content including these keyword combinations, and watch as your traffic increases!
If doing keyword research and writing optimized articles and completing on page SEO still seems too difficult or time consuming, you can hire an internet marketing agency like IM Einstein. Just make sure you’re taking action. Sitting there hoping you’ll get more traffic never worked for anyone.