Media Mutations

It can be overwhelming how incredibly easy it is to access absolutely everything and anything online now. It’s also incredibly hard to grasp the concept on how many people engage in online forums. When we take part online through multiple devices we barley give it a thought, but we create, share, like, comment, tweet and search so much every minute of every day. Manovich discusses the numerous amounts of data that they have collected on increases of digital culture. Manovich (2009) “we are living through an exponential explosion in the amounts of data we are generating, capturing, analysing, visualising and storing including cultural content.” Imagine having a digital map of the world and every single time a post had been posted or shared a light will shine were it has been hit. You can follow that light to see how fast it has moved across the world. You couldn’t honestly be able to wrap your head around it. Chris Horton captures digital culture quite perfectly (2015) “It transcends geographical proximity; it knows no physical boundaries; it recognizes no socio-economic, racial or ethnic hierarchies or divisions. Rather, the digital culture is a virtual culture open to anyone with access to a computer device and an internet connection. We have become do digitally involved that a common thing we can all relate to is when someone asks a question, we would all say google it! Google is this amazing reliable source that we all depend on. Honestly I don’t think we are all aware of how many times we would use google. We tend to not take notice on the amount of times we make posts we just do it. It’s like a routine. Manovich (2009) “Hundreds of millions of people are routinely creating and sharing cultural content; blogs photos videos map layers software codes… the same hundreds of millions of people engage in online discussions, leave comments and participate in other forms of social communication.”


Horton, Chris, 2015, Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture: Social Media Today. Available at:

Manovich, Lev 2009, How to Follow Global Digital Cultures, or Cultural Analytics for Beginners. In Deep Search, eds. Felix Stalder and Konrad Becker. Transaction Publishers (English version) and Studienverlag (German version), 2009.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.