Everything Great Started With An Idea

I’ve been working away at INCOGS since late-2013. I’ve gone thru many ideas of how to define the brand. I’ve worked on lots of different concepts for artwork. I’ve tooled, re-tooled, and tooled some more. I toyed with different options for logos and typeface. Sometime last year I the idea of the B2 Stealth Bomber came to me. I love the simplicity of the design, clean lines, and silent across a clear blue sky. The idea of “you should never really see a Stealth Bomber” and “if you see one, it’s either too late, or they were meant to be seen” always intrigued me. So, I incorporated the Stealth into the meat & potatos of my logo. There are many more meanings buried into the overall design, but that’s for another day.


Originally published at www.incogs.com.

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