Why a Business Benefits from a Domain IP Checker Tool
Part of any business marketing strategy should be to build an online presence. Businesses today cannot survive without visibility on the World Wide Web. If the Information Superhighway isn’t your thing, the term “domain IP checker tool” might sound Swahili to you, but it will become an important part of your digital marketing approach. Many marketing and IT professionals rely on domain IP checker tools, and here is how you will benefit from one yourself.
1. Establish Your Brand
“Brand” is one of the hottest words in marketing today. You must establish your “brand.” As your marketing team is beating this into your head, you may find yourself wondering why on earth this is so important? Sure, everybody in the world knows who Coca-Cola is, but you’re not one of the largest soft drink manufacturers in the world, nor do you have aspirations to become one.
The thing is, how people obtain and absorb information these days is markedly different from how they did so 20 years ago, and even mom-and-pop shops must “brand” themselves or become lost in the cyber shuffle. Their brand makes them recognizable quickly and easily, and the average attention span of an online researcher is about six seconds. You need your Nike swoosh, so to speak.
2. Branding Consistency
When you determine your brand, you must be consistent with it across all mediums. Enter your domain IP checker tool. For example, imagine you are the only natural pet food market in town. This could be the focus of your brand. Your pet food is healthier for people’s pets, vets recommend it, it’s only made from organic and sustainably derived ingredients, etc. This is your pull.
You named your business “Organic Pet Food,” which is to the point, but also a common name. You may be the only Organic Pet Food in your community, but you won’t be the only one online. Why is this important? Because when people go online to research your store, they’re going to type in the address field OrganicPetFoodUSA.com, and expect it to bring up your store’s website.
When you use a domain IP checker tool, you can see if OrganicPetFood.com is already taken. If so, you can do some marketing research yourself. How many hits does the site get? Where is it located? What’s the primary demographic? The best time to do this is prior to naming your business, because you want brand consistency. You want your website and social media to be name Organic Pet Food.