FcInterNews relies on IQUII for the restyling of the app dedicated to Nerazzurri fans
The Digital Consulting Company launches today the new FcInterNews app in store. The User Experience and the needs of fans and enthusiasts guided the redesign.
ROME, August 6th. FCInterNews, an information portal dedicated to the Nerazzurri club with an average of over 1.5 million unique users and 20 million pages visited monthly, renews itself and returns in store with a new look and feel. FCInterNews is ready to become the reference point for those who want to stay updated on all the latest news from the Inter world with news, photos, videos and live reports from Serie A, Champions League and Coppa Italia matches.
IQUII, in the project, oversaw the restyling and development of the mobile app, designed to give fans the chance to have a single tool to stay connected with their favorite team. In FcInterNews the passion for the club and the need to have personalized information according to the own interests come together: users will be able to select the insights and the columns they prefer and use them in a completely renewed format.
- read all the news about the Nerazzurri;
- consult Inter tables and statistics in all competitions;
- view all the fixtures (played and upcoming);
- browse the photo and video galleries;
- listen to Radio Nerazzurra’s podcasts;
- customize the Nerazzurri experience, thanks to the dedicated INTERESTS section.
“After almost ten years being present in the app market, we felt the need for a deep restyling and to take a further step forward following the evolution of the website over the years,” says Domenico Fabbricini, Founder of FcInterNews.it. “We have chosen IQUII for the restyling of our app due to their consolidated experience in the world of sport and digital. The new product aims to offer an improved use of our news for our users with an increasingly customizable experience: now indeed they will also be able to see multimedia contents, consult rankings and results, look at the photogallery, all functions not present until now ”.
Simone Cinelli, Head of Communication of IQUII, says “we are happy with this collaboration that strengthens our positioning also from the point of view of supporting our partners’ Content Strategy, testifying the increasing importance that contents have in a context dominated by speed and timeliness that finds the best touchpoint in the app to convey information and create engagement”.