IQ Agency3 QUESTIONS PREDICTIVE MODELING CAN ANSWER FOR MARKETERSPredictive modeling has become the forefront of analytics and has changed the way companies look at consumer data. Broadly defined…Jun 13, 2017Jun 13, 2017
IQ AgencyThe Mobile Banking Problem — And How Marketing Needs to Solve ItThere is no question that technology has changed what consumers expect from brands. It has also had a dramatic impact on our attention…Jun 5, 2017Jun 5, 2017
IQ AgencyHow to Calculate Your Net Promoter Score #AdMathCreated by Bain & Company, the Net Promoter Score (NPS), is used as a quick and simple way to measure customer satisfaction. Your NPS score…May 15, 2017May 15, 2017
IQ Agency9 Tips for Marketing to MillennialsEvery generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation…May 12, 2017May 12, 2017
IQ AgencyMarketing Return on Investment: Content and Social MediaDemonstrating a return on investment for your marketing has always been an important, yet tricky thing to do. In fact, that’s why we…May 10, 2017May 10, 2017
IQ AgencyMarketing to Mobile Shoppers [Infographic]Traditional retail, and how brands connect with consumers, continues to evolve as studies show a steady increase of mobile shoppers…May 9, 2017May 9, 2017