1 min readMar 16, 2018
Strengthen the confidence and legitimacy of your ICO
As with any new industry, legitimacy is a big hurdle to overcome - this is especially true for cryptocurrency.
Marketing and publicity are also important for legitimizing ICOs. Some solid ICO projects do not have effective marketing plans and channels to promote themselves, so they get lost in the shuffle when other ICOs scams take center stage. Be careful that your ICO faces all of these challenges.