Why should doctors network?
Author: Dr.Vikas Dadhich
As a doctor, I know how opinionated we are. And that it is not easy to change our opinions. So, instead of telling you why networking is good for doctors, let me tell you why doctors should not network.
Why shouldn’t doctors network?
- If they do not want to get referred to
There are 2 key sources of getting more patients, for a doctor:
a) their existing patients
b) other doctors that feel you are worthwhile
Increasing reach through existing patients is a good thing for established doctors.
However, getting established among a larger-patient base takes time and an impeccable record. To catalyse this process, it might be great if a GP can get referrals from Specialists and vice-versa.
So, unless you do not want to get more patients, YOU MUST NETWORK!
2. If they like turning away needy patients without referring them to the right practitioner
Referral is a two-way game. I would like to believe that every doctor wants to see their patients treated. And often, you are not the right person to do so. A good network allows you to refer your patients to the right practitioner, available as per the patient’s convenience.
So unless you like to see your patients disappointed and dejected, YOU MUST NETWORK
3. If they like getting stuck in their jobs and do not want to get access to better jobs
Everyone likes growing in their career and sometimes it just means to move to the next best place — a new hospital, a new polyclinic, a new assignment. Most doctors find out about new opportunities only from doctors they already know.
So unless you like to stagnate in your career and never find out about the next big opportunity, YOU MUST NETWORK
4. If they do not like getting a better deal from suppliers
Doctors are not always the best business people. Getting access to a larger supplier-base for medical supplies such as instruments, consumables, etc. — you have more options in quality and price to choose from. More suppliers also mean they tell you negatives of products from other suppliers — helping you make a more informed decision.
So unless you do not want a good deal at purchasing supplies, YOU MUST NETWORK
5. If they do not want to learn and grow professionally as students of medical science
Doctors are busy. No time to pull out hundreds of medical journals, filter out the relevant ones and to read them. You are bound to miss some. However, your network is aware of your interests and might be more than willing to share such specific research and articles with you.
So unless you do not want to learn more, YOU MUST NETWORK
6. If they do not want to tackle occupational-stress
It is no secret that we doctors lead very stressful lives — irrespective of whether we are a GP, a specialist or in surgery. Our families and our spouses might not always completely understand the amount and nature of stress involved. It is good to have a wide variety of doctor friends who can lend an ear from time to time and help us deal better with stress.
So unless you want to get bogged-down with stress, YOU MUST NETWORK
7. If they want to sound and remain mundane and clout-less in the medical community
Information and knowledge our very powerful tools. They make us sound and feel important. It could be anything from information about a popular case, a new advancement in science or about a person — information makes you important to others in your community.
So unless you want to be irrelevant in your community, YOU MUST NETWORK
8. If they think they are perfect
Self-doubt is good. It helps us stay alert and practice more caution. Especially when we are dealing with others lives. And every now and then, we could do with an informal second opinion. However, doctors find it difficult to discuss things with immediate colleagues due to work politics. A network of knowledgable doctors can come in really handy at such times — reducing anxiety associated.
So unless you believe you are perfect, YOU MUST NETWORK
9. If they do not want to stay in touch with colleagues from medical school
Everyone remembers their days from Medical School. Years of fun while learning together, shared activities, shared anxieties around exams, shared values, etc. But once out of school, we get sucked into our professional lives — having no time to stay in touch with the batchmates, juniors and seniors with whom we spent considerable amount of time.
So unless you want to consciously remain alienated to some of the best buddies you made in school, YOU MUST NETWORK.
This article was originally published on BeingDoc.com, a professional networking and content discovery site for doctors.