The story of crowdCaster is the story of “online radio broadcasting” — the company and the concept.

The story of crowdCaster is the story of “online radio broadcasting” — the company and the concept. The company has been around since 2009, and since formation has aimed at meeting the mission of its founders — which is “Giving People a Voice”.

“The power of Radio to bring communities together is unchanged”

This can mean many different things. New technology, the great facilitator, has yet to contribute a sense of true empowerment for ordinary people — in a world where divisions across society are deepening. …


We respond to Emily White’s Thought-Provoking Medium Post

In a recent article published on Medium, called Where is the Instagram for Audio, author Emily White elaborates on the “upgraded podcast sharing experience” she envisions. Ironically, this happened just as crowdCaster was launching its alpha site to a small group of early users in South Africa and the United Kingdom. So apart from the fact that Emily’s insight resonated with the same discussions and ideals that lead to creating this new platform, it felt almost serendipitous that she started the discussion when she did.

We loved the way White talked about podcasts as being so intimate and engaging but also isolating — because they can be just that. But does this need to be so in the future? …


The rediscovery of podcasts is a welcome and in some ways surprising phenomenon, which has restored faith in the spoken word AND encouraged a renewed sense of creativity in the global community.

The rediscovery of podcasts is a welcome and in some ways surprising phenomenon, which has restored faith in the spoken word AND encouraged a renewed sense of creativity in the global community. …


Most often, radio is not the primary focus of your listening experience.

Good news: the radio listener has a choice — to listen or not to listen. The radio does not require primary focus — it can offer primary or secondary context, in the background, while other facets of life continue.

Most often, radio is not the primary focus of your listening experience. Rather, it’s a part of your environment, while you do other things, and it adds to your experience of the world rather than serving as an origin. …


It’s so easy to forget the power of voice in the current context of human social interaction.

It’s so easy to forget the power of voice in the current context of human social interaction.

As it stands, it isn’t the lead currency of global communication. We are surrounded instead by text and images, moving and static. …


Innovation is not a choice

Changes in business practices mean that innovation has become both a way of life and necessary for survival

Iain Rawlinson, Principal of Rawlinson Partners Limited, speaking at the Hamburg Aviation Conference — 12 February 2015

A changing world

We are on the threshold of a period of very major change around the world — which will reshape the interaction between people, markets (including business) and governments. It is a new industrial revolution. This very major change is occurring across all of life and is both a state of mind and an environment. …

About

Iain Rawlinson

Business Leader, Advocate, Social Impact Investor, Trustee and Problem Solver (www.rawlinsonpartners.com)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store