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Online 3D software tutorial video as a critical interrogation of the methodologies and protocols of what it means to “Officially” do things, from Requiem Dissidia. “Google SketchUp 7 Animation Tutorial- Beginners.” YouTube. 23 Jun. 2009. Web. 28 Nov. 2014. 5:23.

Click on Your Guy

Ian Besler
Dec 11, 2015 · 7 min read

Interface Vernacular and the Aspirational Performance of Software Tutorials Online

The obnoxiously intrusive whine of the computer fan gives them away. The tool of production always finds a way, no matter how bluntly, to assert its presence.

Requiem Dissidia. “Google SketchUp 7 Animation Tutorial- Beginners.” YouTube. 23 Jun. 2009. Web. 28 Nov. 2014.
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Online 3D software tutorial video as an embodied narrative: YouTube user ck45cmu was one of the first to post a (decidedly ambitious) video tutorial of SketchUp on Youtube in late-2006, but has mysteriously never continued the series, from ck45cmu. “SketchUp Basic Tutorial I.” YouTube. 06 Nov. 2006. Web. 04 Feb. 2015.
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The patent filing for SketchUp reimagined as an instructional video for the digital modeling of the buildings ‘House1’ and ‘House2,’ from “U.S. Patent No. 6,628,279 B1.

SketchUp users are architects, designers, builders, makers and engineers. They are the people who shape the physical world. They are important, and they deserve great tools because great tools produce great work. Great tools are ones you look forward to using. They do one thing (or maybe two) really, really well. They let you do what you want without having to figure out how.
The SketchUp Story

These videos make manifest the soaring promises and crushing disappointments of professional software tools, when placed in the hands of amateurs. To screen capture and narrate one’s own tutorial video is to cast oneself as the star in a reality program of computational mastery, digital savvy, and millennial age, entrepreneurial self-assertion. As the title of a 2011 promotional video asserts: SketchUp isn’t just 3D modeling software, but a software for making ideas themselves real.

“They have a really good tutorial that demonstrates how to do this as well,” from Brian Mathews. “Sketch UP — Library Space Demo.” YouTube. 22 Jan. 2007. Web. 27 Nov. 2014.
“This is my second time using this ever,” Sydus comments, referring to the software program that he is simultaneously teaching, near the end of his 2009 tutorial on YouTube.
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The unhinged euphoria of DONEness, from swesomeguy. “Google sketch up lesson 1!YouTube. 30 Oct. 2007. Web. 03 Feb. 2015. (02:27)
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