…? Don’t interrupt their day by stopping them in the street (physically as well as metaphorically…). Meet them where they’ll be ready to listen. In sales, you never go straight for the kill: you take the time. Fundraising shouldn’t be any different.
…lly the person who will donate money to your cause. But it seems that this can be easily forgotten. Many people in the NGO world have the audacity to act as if there is an obligation right off the bat for people to support. When they go in for the ask, this might make them come across as arrogant. They’re less tactful. They throw too many right hooks (“buy my stuff, donate, take action to benefit me”) and not enough jabs (providing value upfront). And no one is making a sale that way.