Opportunity planning. Scenario based planning. Competitive position planning. Innovation planning.

It may have been “a bother” or “not worth the investment” to make at least some effort to plan for sudden changes in your industry, your market or the general economy.

Yet, as Jacob Morgan, says in a recent article: “What’s the top skill leaders need to succeed over the next decade and beyond? According to my interviews with more than 140 top CEOs, far and away the most needed skill is being able to think like a futurist… they help make sure individuals and organizations aren’t surprised by what…

Ideascape, Inc. — Doug Freeman

A business communications firm helping startups connect with target audiences. Doug Freeman, CEO, author of the book “Smart Marketing.” Visit ideascapeinc.com

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