Opportunities do arise during crises

Ideascape, Inc. — Doug Freeman
1 min readJun 26, 2020

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Opportunity planning. Scenario based planning. Competitive position planning. Innovation planning.

It may have been “a bother” or “not worth the investment” to make at least some effort to plan for sudden changes in your industry, your market or the general economy.

Yet, as Jacob Morgan, says in a recent article: “What’s the top skill leaders need to succeed over the next decade and beyond? According to my interviews with more than 140 top CEOs, far and away the most needed skill is being able to think like a futurist… they help make sure individuals and organizations aren’t surprised by what the future might bring. Thinking like a futurist involves looking at different possibilities and scenarios as opposed to picking one path and sticking to it.”

If you sketch out possibilities and #scenarios for your products/services, value proposition, market(s) and industry, you’ll be better positioned to anticipate and spot #opportunities and reduce the chance of operating only in crisis mode. Use some imagination and seek out input from individuals with different perspectives and backgrounds.

(Morgan article: https://www.linkedin.com/pulse/thinking-like-futurist-1-skill-leaders-heres-how-master-jacob-morgan)

Ideascape, Inc. provides expert planning and proposal development services to organizations and businesses of all sizes.

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Ideascape, Inc. — Doug Freeman

A business communications firm helping startups connect with target audiences. Doug Freeman, CEO, author of the book “Smart Marketing.” Visit ideascapeinc.com