Solo and micro businesses face unique marketing challenges
The idea of promoting everything you do to every possible audience just doesn’t work. Solo and micro businesses must be especially focused on relationships and niches to survive in any industry’s competitive marketplace.
For example, deconstruct your services into their smaller elements and then devise ways to market them individually or packaged in new ways to narrow groups of target clients. As you gain traction using this tactic, strategically test other services to expand your market.
My new book “Smart Marketing for Solopreneurs and Microbusinesses” features simple and effective steps to bypass those challenges and optimize your marketing efforts. The secret is to leverage your unique position and assets in your marketing communications and networking activities. Strategic efforts will establish your brand with target clients and build visibility within your target market. That’s what will lead to contracts and sustainable, growing revenue.
Available in print and e-book for Kindle and Nook at:

