Senior UX Design Project at NYU Tandon — (Bs.) Integrated Digital Media
HustleBot was born with the intent of experimenting with a productivity tool in a new media format. Prior to embarking on the project, I ran an inspiration Facebook page called Winspire, and was inspired myself to create something that felt more tangible and quantifiable (in terms of its impact) than merely posting motivational content.
During our senior design project at IDM, we had to call out an ambitious mission statement to steer our work; mine was to “catalyze behavioral change through new media technologies.”
We’re used to waking up to our phones ablaze with notifications, some more meaningful than others. Rubbing our eyes and reintegrating with reality, we then do the red dot clearance dance, sifting through our emails, news, social media and texting apps to decide which messages warrant a response.
Consumers today live in what’s called the ‘Attention Economy,’ which means that we day trade our attention as if it were a commodity…
And it is.
Both in our daily lives and in the grander scheme of things, we are quite literally picking and choosing who or what we ‘pay attention’ to.
This may seem like nothing more than semantics, but consider this…
How brands are using humorous images, video clips and gifs to engage with their communities and drive new business
Early on in 2019, a picture of an egg uploaded on January 4th surpassed a record previously held by Kylie Jenner for the most likes on Instagram. Now at over 54 million red hearts strong, world_record_egg has tripled the amount of likes as when it originally surpassed Kylie’s post (then at 18 million for those of us who suck at math), and boasts 3 million #EggGang comments to boot.
By Ido Lechner, Magic Media Co-Founder & Head of Strategy
Are you spreading yourself thin trying to publish content to multiple platforms? If you’re finding it difficult to keep up with producing work for LinkedIn, Medium, Instagram, YouTube and so forth, you’re not alone.
It’s easy to run out of juice when you’re distributing your attention across several channels.
That’s why we shouldn’t aim to produce 5 pieces of content for 5 different platforms. Instead, we should aim to hit two birds with one stone.
A solid content strategy takes this into account. Following a plan to spend less energy producing one piece of content isn’t for the sake of making your life any easier… its so that you can produce more content and put yourself out there on other social media channels. …
By Ido Lechner, Co-founder and Head of Strategy @ Magic Media
“Is that diner actually good though?”
Sarina had been there before, but she wanted no part of it despite not actually remembering what the quality of the food was actually like.
You see, many years back a group of us were sitting in that exact diner, when a friend-of-a-friend, David, started making some misogynistic comments. I’ll spare you the details, but I’ll tell you this much— the tension didn’t foster the kind of atmosphere any of us would have wanted on a casual Thursday night.
Fast-forward five or six years and she still hasn’t been back to Midnight Express, even though the establishment itself didn’t really do anything wrong. …
By Ido Lechner, Co-founder & Head of Strategy @ Magic Media
You’ve been making a genuine effort creating content to spread your ideas and gain recognition, but all your hard work isn’t producing the results you’ve been hoping for. 12 posts in and your follow count is low, with lackluster engagement to boot.
“How many google searches until I find the secret to growing this account? It was daunting enough taking the first step to post, but I’m not getting many likes here… it’s making me look like an amateur!”
Creating content is an arduous and time consuming process that eats away at your daylight hours, crunching keys and pushing pixels to the artificial lighting of your monitor. …
By Ido Lechner, Co-Founder and Head of Strategy @ Magic Media
As the decade comes to a close, social media has become the standard marketing tool for businesses to reach their customers. Online platforms help brands stay in constant dialogue with their audience, increasing brand awareness, loyalty, credibility, and insight generation as a result. Indeed, social media’s ROI is clearcut, and brands that don’t capitalize on a few channels sacrifice tremendous growth.
Now that the landscape has shifted such that social media marketing is no longer considered a modern practice, (rather, its now an absolute necessity), what we’re starting to see are highly saturated spaces where people compete for visibility, not just quality. …
By Ido Lechner, Magic Media Co-Founder & Head of Strategy
Though most entrepreneurs intuitively understand the ROI of social media for their business, there’s still a reluctance to build their personal brands. There’s something vulnerable and elusive about building your own online presence, and it can be quite daunting to start.
For sure, there are many of reasons why people with valuable insights don’t share their opinions online, though the two most common reasons I’ve encountered stem from this: time and anxiety.
What’s become clear to me over the years working as a content strategist both for corporate and personal brands is that apart from creating content for these individuals, my work also revolves around training them to be comfortable with exposure — both when they receive it, and when they don’t. …
Playing devil’s advocate to angel investing
In the current business-building landscape, everyone and their mother are raising funds to scale their fledgling startup into a formidable corporate heavyweight. More funding means more talent, more talent means more capabilities, and more capabilities means more value to the end user and growth for one’s business.
The problem is, when you focus on ‘borrowing’ money, you’re not focused on earning it by actually doing business.
Most entrepreneurs who have successfully found investors to fund their business fail to allocate their finances effectively once its in their bank accounts. …
In an age of accelerating disruption, brands can no longer afford to be ‘one-hit wonders.’ By redesigning the way they innovate, organizations can systematize their creative processes to withstand the test of time.
By nature, innovation is experimental, non-linear and fleeting, which makes it quite difficult to reproduce consistently. Its well known that as business’ scale, their capacity to innovate often slows despite their best efforts. Once free to ‘move fast and break things,’ startups-turned-enterprises now find themselves playing defense, with a reputation to uphold and new players threatening their livelihood.
To survive the various disruptive forces catalyzing change within their industry, brands must consistently redefine themselves in parallel. …