“I have nothing to hide. Why should I care about my privacy?”
Fábio Esteves

You personal information is an asset that you own. That information should be yours to control and shared only when you deem necessary. This starts by moving away from the “opt out” mentality where you have to actively turn off tracking. Incentivizing people to share their information to provide them a more unique experience instead of passively collecting information is what we should be moving towards.

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