Introduction to Sether
Sether is the world’s first smart blockchain based platform aimed at integrating social media with the blockchain. Sether will open a new marketing platform for marketers across the globe. Using the smart contracts and the transparency offered by blockchain Sether can revolutionize the marketing industry for blockchain based companies.
Problem
The smart contracts run on blockchain which is isolated from all the social media and rest of the internet. Thus, blockchain companies are barred from targeted marketing and monitoring their customers on social media and therefore most of the untargeted marketing done by blockchain companies do not reach the actual potential customers.
Solution
The blockchain based companies need data from social media for a better marketing of their product and that is what Sether is here for. Sether will create an API for blockchain based companies where in the companies can connect to and get data from social media. Sether extracts raw data from social media and analyses it using Artificial intelligence, sentimental analysis and graph algorithms to extract the most essential data for the blockchain companies.
Use Cases of Sether :
· Customer Loyalty: By using Sether companies can motor their customer’s activity on social media and hence give discounts or promotional offers to such customers. For Example- You can ask Sether questions like- Did some customer tweet about your products, if so how many times and give promotional discounts to such customer.
· Targeted advertising: Sether will allow marketers to frame their advertisements in a way their customers are most likely to respond and only reach out to potential customers. Thus, getting the right message to right customers.
· Marketing campaigns: Sether can be used to check the activity of promoters of a marketing campaign. For example, you can enter into a smart contract with a promoter that when his post or promotional video reaches out to a pre-determined number of people, only then the promoter will be paid.
· Audience segmentation: The Sether platform uses predictive analysis to segment like-minded people together in a group and thus giving you a group of potential customers for particular products. For example, sether can group a people who are interested in buying a new car and group others in a group that is looking for second-hand cars so your advertisement about new cars can reach only the ones looking for new cars and so on.
· Specific promotions: Sether can be used to give special offers to some special customers. For example, a person posts about being interested in an upcoming phone, so by using Sether’s data you can give special discount to this person on buying that phone from your platform. All the legitimacy of the promotional offer will be guaranteed by smart contracts.
· Referral Programs: Sether will help you know how many people got to know about your platform from a specific post by some specific promoter hence by using smart contracts you can pay a promoter once 100 people get to your platform from his promotions.
· Behavioural Analysis: Sether’s data can be used to make your platform and products more appealing to your customers by monitoring their activity on social media.
· Develop Applications: The sether platform keeps all the monitoring hassle to itself. It will help you know public sentiments about some product or your company as a whole.
· Transparent Political campaigns: There is a lot of fuss about how was some political campaign financed and who was behind the campaign. By using Smart contracts the political parties can be transparent about their campaigns about how was the money raised and how was it spent.
Sether Token and ICO
SETH is the standard ERC20 token for the sether platform. All the payments on the platform will be done via SETH tokens.
Token sale terms
1 SETH = 0.003ETH
Minimum Contribution: 0.1ETH
NET token cap = 100,000,000 SETH tokens
Soft Cap: None
Hard Cap: 165,000 ETH
Accepted Currencies: ETH, BTC, LTC, DASH
The pre-ICO for SETH tokens started on 4th December 2017 and will end on 14th February 2018. There will be discounted prices for early buyers.
Conclusion:
Sether is the world’s first initiative to link social media to the blockchain using AI and other analysis algorithms. John McAfee, the creator of McAfee antivirus recently tweeted as SETH to be a ‘world-changing token’ and stated that he personally addressed the Sether team to let him assist. In another post, he addressed Sether to have a potential to be as successful as Twitter itself. There are tonnes of opinions about all the ICOs out there and it is up to you to decide whether to invest in one or not. Sether is a great idea and initiative. The biggest companies today, like — Google, Facebook are all advertising companies in the end, that collect data through their various platforms and show ads to potential customers for a company. Similarly, Sether could be the next big advertising company for blockchain.
Website : https://www.sether.io/
whitepaper : https://github.com/mware-solutions/icosite/raw/master/SETHER%20Whitepaper.pdf
Published By: Kishan748
Btalk profile: https://bitcointalk.org/index.php?action=profile;u=1027561
