With so many new services and businesses coming up every day, the no. of advertisements also increases eventually. And the need for good advertising has never been more than it is now. The current advertising landscape is on the verge of change due to the rapid rise in use and implementation of blockchain technology. Advertising needs to be disrupted to enable endless connectivity between apps, dApps and advertising to make the complete transition smooth and attractive. Indahash plans to change the advertising landscape by introducing the concept of advertisers and influencers. Advertisers are companies or individuals who want to publicize their product or service. Influencers, on the other hand, are people with huge following and presence on social media who will ‘influence’ other people into buying your product or service.
Indahash has its own app for Android and iOS which provides a smooth interface to the user. They want to tokenize the influencer industry with the help of smart contracts and blockchain technology.
CURRENT ISSUES
1.Privacy
Today, everything we do is recorded as data in the name of behavioural research. All online activities are tracked in order to target specific ads toward us. All this happens without our knowledge and intrudes our privacy. Due to this, many users fear that their personal data is at risk of exposure.
2.Inefficient Targeting
Most entities that collect our data never share the data that they receive thus making it difficult to target ads at specific people.
3.Fraud Advertising
Due to unavailability of significant data, advertisers have to resort to third-party measurements. This proves both costly, as well as time-consuming.
4.Loss of Value
Mostly, fiat currencies like USD or EUR are used for almost all transactions, which makes it difficult to maintain due to excessive accounting, massive paperwork and cost additions.
5.Poor User Experience
Most ads are shown in the way of pop-up and they are really annoying, and most of them are irrelevant and time-consuming. This needs to be changed.
WHAT INDAHASH OFFERS
Indahash wants to use blockchain technology and create a dApp to create an entirely new and trustful decentralized market for advertising. They want to create an ecosystem where users decide which ads they see, who can access their personal data, and other related things. It offers these various features:
1. Advertisers have the chance to maximize their reach as they can choose from over 300,000 influencers.
2. There are different pricing models:
Cost per Mille. This means the amount it will cost the advertiser for the influencer to reach a thousand followers.
Cost per Engagement. Amount paid by the advertiser for every engagement. i.e. like, share, comment, etc. to the influencer.
Cost per View. Amount paid by the advertiser for each view of a sponsored video.
Cost per Content. It is the cost of creating a piece of content for a brand.
3. Smart Contracts and Blockchain technology.
HOW IT WORKS
- Download the app to access all the features.
- Choose the campaign in which you would like to take part.
- Post a photo with a specific hashtag.
- You earn as you publish a post and that post reaches different people.
- Money transferred to your bank account.
The token symbol is IDH and the pre-ICO took place from 8 November 2017–15 November 2017. The ICO will go on until 20 December 2017.
Total tokens will be 400 000 000 IDH and 320 000 000 IDH will be distributed. Minimum goal was 40,000,000 IDH which was reached during pre-ICO. Maximum goal is set at 320,000,000 IDH.
Of the 400 000 000 IDH tokens, 72 000 000 IDH are reserved for influencers and market education activities, 320 000 000 IDH is reserved for Pre and Main ICO and the remaining 8 000 000 IDH will go towards the bounty program.
Indahash wants to create an ecosystem which is fit for advertising and whose number one priority is customer satisfaction and reaching maximum people. The best feature, by far, is the amount of control it has given to its users. They have the control over everything they want to choose and share, and their privacy is very tightly protected. I think Indahash is bound for great success. Indahash provides a unique opportunity to Influencers and marketers to be a part of the interactive platform which is based on latest technology. I think it is bound for great success.
To know more about the project
Website : https://indahash.com/ico
Whitepaper : https://s3.eu-central-1.amazonaws.com/idh-files/ico-landing/indahash_whitepaper_ico.pdf
Writer’s Btalk Name: Kishan748
