Turns Out Designing a Toy That Teaches Failure is Really Hard

My 3 year journey designing the world’s first Failure Toy

Ilana Ben-Ari
Oct 12, 2018 · 10 min read

Designing Failure

Click on the image to get on the Failure List (and find out when we actually launch)

3 Lessons I Learned Designing a Toy That Teaches Failure:

LESSON 1: If you’re inventing anything new, be prepared to feel like a failure

LESSON 2: Feeling like a failure sucks, you should hideout until you’re ready to be judged again

(not me)

LESSON 3: Your idea isn’t done until you’re ready to hear about why it sucks

(me prototyping in my living room — photo taken by my roommate as she stumbled home at 2am)

Why Teach Failure?

!!SPOILER ALERT!!

We Succeeded in Making a Failure Toy!

Click on the image to get on the Failure List (and find out when we actually launch)

Want to stay up to date on our Failure Toy launch?

The promotional video we made in 2015 for our not-yet cancelled Failure Toy launch

Want to connect?

Ilana Ben-Ari

Written by

Toy designer turned social entrepreneur, founder of @21Toys and #EmpathyToy #FailureToy inventor — https://ilanabenari.com/