Turns Out Designing a Toy That Teaches Failure is Really Hard

My 3 year journey designing the world’s first Failure Toy

Ilana Ben-Ari
Oct 12, 2018 · 9 min read

Designing Failure

3 Lessons I Learned Designing a Toy That Teaches Failure:

LESSON 1: If you’re inventing anything new, be prepared to feel like a failure

Image for post
Image for post

LESSON 2: Feeling like a failure sucks, you should hideout until you’re ready to be judged again

Image for post
Image for post
(not me)

LESSON 3: Your idea isn’t done until you’re ready to hear about why it sucks

Image for post
Image for post
(me prototyping in my living room — photo taken by my roommate as she stumbled home at 2am)

Why Teach Failure?

!!SPOILER ALERT!!

We Succeeded in Making a Failure Toy!

Image for post
Image for post
Want your own Failure Toy? Pre-order here: https://twentyonetoys.ca/products/failure-toy-kit-preorder

Want to see our Failure Toy in Action?


Want to connect?

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store