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I’m going to preface this article by sharing a LinkedIn post that I created only a day ago now! I’ve received some awesome feedback from a number of people, but what I really haven’t heard anyone talk about is my experience and what they perceive when they take a look at me on paper (I.E. My Resume, LinkedIn, and website).

Hey #LinkedInFam David Peterson here and I wanted to share a bit of my experiences over the past 4 years — applying for jobs at various companies — some fully remote and others physical in New York City and Connecticut.

I can tell you that it has been an absolute roller coaster ride! …


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First of all, everyone has their own definition of what entrepreneurship is. I’m going to talk about what it isn’t (I’m assuming I’ll get flack for this — but I’m expressing my opinions and feelings here nonetheless! )

I think it’s also important after I clear all of this up, that I talk about what it means to struggle as an entrepreneur and what you can do to overcome it!

I’ll keep it very technical here.

“Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs. Entrepreneurship has been described as the “capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a profit. While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of start-up businesses have to close due to “lack of funding, bad business decisions, an economic crisis, lack of market demand, or a combination of all of these.” …


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According to the Small Business Administration’s estimates, approximately 627,000 businesses start every single year. (We won’t talk about the amount that close every-year though — because it’s irrelevant in the context of this discussion.) Yikes! 627,000 businesses starting every single year — that’s a lot! That means that there is never really a shortage of small businesses in the United States! There is what seems like an endless supply of competition for you to go up against. With that being said though, times have changed. No longer are the days where you could just open a business — and use traditional mediums like television, print, and radio to attract customers to come to you! Consumers are faced with what I like to a gauntlet of advertisements on a daily basis. As a consumer digital advertising (That is, if it’s not the correct ads you want being displayed!) can seem annoying, but as a business owner, it can seem rather daunting. …

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