Exploring the Best Media Tech Tools and Strategies
At this point 2020 is well underway, and top marketers continue to seek and test new strategies that could take their businesses to a new level. In 2019, social relations and marketing saw innovations, with new features like making purchases on Instagram and using stories and highlights as powerful marketing tools.
Although there were a lot of marketing strategies that secured their spot in the digital marketing sphere, there were many others that may not have staying power. Here, we’ll discuss the best media tech innovations and predict whether they will be around in the coming years.
Searches Get Streamlined
Year after year, Google remains at the forefront when it comes to optimized search and marketing. The tech giant is constantly coming up with new ways to assist marketers in reaching their target audiences. Search engines enable marketers to post their ads on a pay-per-click basis. This marketing strategy is by no means new, but it is one that top marketers believe shows no signs of slowing down.
One of the biggest challenges faced by advertisers is getting through to Generation Z. Considering that mobile technology is the number one way to reach this demographic, paid search and search-driven targeted ads continue to dominate. Digital marketers that prioritize this strategy in combination with a solid mobile ad experience will dominate the market.
Smartphone usage is more ubiquitous than it has ever been, and people are doing everything from shopping to running businesses from their mobile devices. Going forward, smartphone searches for local businesses are expected to see a noticeable uptick.
Local search queries give customers info on the items they are looking for. These queries also provide details like where customers can locate that item, customer experiences at that location, and special promotions aimed at those who find the business through search channels. For these reasons, marketing teams should be motivated to prioritize search strategies that enhance the mobile experience.
AI and Advertising Meet
Artificial intelligence (AI) or machine intelligence (MI), allows systems to do things that a human can also do, such as translating languages and voice recognition. The biggest selling point of AI is that this technology can complete everyday tasks much faster than any human.
Brands that take the time to understand how AI can augment their marketing efforts will inevitably take the lead in their niches. Compatibility with AI-driven marketing helps bring more traffic to your website or product. It also serves as social proof that a company or brand is ahead of the times and willing to implement new strategies.
When a business is aware of information such as its inventory and sales, those things can further drive a company’s artificial intelligence usage. AI-focused brands can create ads that have more of an impact on current and potential customers. To create ads that will draw in customers, marketers are tasked with keeping abreast of changes to AI capability and how its use can become more impactful as artificial intelligence itself is improved.
Digital Video in Advertising
A favorite among marketers, digital video marketing advertising continues to grow. Digital video is one of the most common types of advertising. It is also among the most impactful, having exhibited steady growth over the years. Marketers continue to utilize this tried-and-true marketing method, showing that digital advertising can hold up as advertising technology evolves.
One of the most basic rules of advertising is following consumer trends and reaching those customers in a way that suits them. Due to technology and the increasing likelihood that a consumer will access ads from multiple devices, it’s no wonder that digital advertising is king. Coupling digital video advertising with AI can add an even more unique experience for each individual.
Ineffective Methods Are Abandoned
Not only is technology becoming more advanced, so are consumers. Influencers are mainly social media-based. This means that it is also important for companies to have a strong, verifiable following on social media platforms.
Having the same ad across platforms is no longer acceptable to consumers. Now, a customer can dig deep into a company and find out whether it lives up to its values. Creating an ad that is unique to a platform can keep consumers happy and confident in the brands that they choose. This serves to attract new customers and open the door to authentic influencers.
Many times, on websites or shows on streaming platforms, ads are both ubiquitous and intrusive. Technology has become user-friendly enough that many customers are able to block pop-up ads.
The future-driven marketer understands that there are other ways to advertise without interrupting a consumer. Companies realize that they can gain the upper hand in advertising by creating an ad that represents them without disrupting whatever the consumer was doing and possibly losing a sale.
The Future Looks Bright for Media Tech
Staying on top of these new trends and following technological advances gives marketers new opportunities to make their businesses relatable — and ultimately, profitable. Customers care about what they are putting their money towards, and keeping this in mind will inspire loyalty.
