Imaginary Cloud
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Dec 19, 2018 · 7 min
Focus groups: the importance of psychology in design processes
If we take the word of no less than Jonathan Ive, Apple’s senior vice president of industrial design, focus groups just ensure that you create bland products. However, focus groups are one of the most low-budget and less…
Nov 28, 2018 · 6 min
The don’ts of software engineering
Before the 2000’s, software development was mostly done in a Waterfall approach. This meant that a software project would be shipped after going through a few long stages such as analysis, development and QA, just to name a few. This led to slow software development…
