Best Man Project
Now with the support of The Duke of Cambridge. He will join staff, volunteers, and supporters of ‘Campaign Against Living Miserably’ (CALM), a charity dedicated to preventing male suicide, to lend his support to their ‘Best Man Project’.
The Duke will join a group of men who are taking part in filming ‘Best Man Project’ videos where they chat about the importance of friendship and issues around mental well-being.
As well as the volunteers taking part, The Duke will meet Rio Ferdinand and his friend Jamie Moralee, who took part in the Heads Together campaign, musician actor Loyle Carner, and radio and TV presenter Roman Kemp.
CALM is one of the main charity partners of Heads Together, the campaign led by The Duke of Cambridge alongside The Duchess of Cambridge and Prince Harry.
Male suicide is the single biggest killer of men under the age of 45 in the UK. CALM delivers services for men in crisis or distress, supporting the people around them and those bereaved by suicide. They also campaign for long-term culture change to redefine and open up masculinity, so that over time fewer men will need support at crisis point.
CALM recently launched the ‘Best Man Project’ to promote the idea that you don’t have to wait for a wedding to be a great friend, and because male friendships can be instrumental in men looking after their mental health.)