The Pros and Cons of Minimalist Web Design

Website design is discussed at length among marketers, SEO experts, and graphic designers. As with fashion and interior design, our tastes for website design have evolved and will continue to change with time. One concept currently in vogue is a minimalist web design — the effort to simplify a website’s look and user interface.

Minimalist designs remove unnecessary tabs, menus, or other content that doesn’t support the user’s needs or goals. Minimalism is about only the most necessary elements, and just as you find minimalist principles in art, music, and literature, so too, you will find it on the web. The idea is to strip away as much clutter as possible: no pop-up videos, no tabs, no dropdown menu navigation. Ask yourself: “How does this help me achieve the purpose of this website?”

That’s the list of what minimalist websites don’t have. Here is what you’ll find instead:

  • Negative space — This is the most common element of minimal design. By using empty space, the eye is drawn toward what little remains on the page.

Pros of Minimalist Web Design

Many businesses want a website that converts users into customers, or at least into warm leads. That’s one reason minimalist design works. Here are the other pros.

  • Easy Navigation — Your users are in a hurry. Why force them to figure things out? Take Lapka, for example. The site uses tons of white space and large photos. In fact, there’s not much to click on at all. Because of that, your eye is drawn to the text, attracted to the calls to action. You’re not overwhelmed by choices. Instead, you have just a few options, making navigation simple.

Cons of Minimalist Website Design

While minimalist design has its benefits, the approach isn’t for everyone or every business. Here are some downsides:

  • Limited Communication — With few words and images, it’s difficult to communicate complex products and services. If you’re selling one product or service, it’s easy to convey what you want the user to do. However, if you have a content-rich site that requires interaction, it’s OK to select another approach.

Should You Go Minimalist?

A business consultant might want to skip the minimalist approach for the reasons listed above, while a photographer or musician may prefer it as a way to showcase his or her work. While some people love the look of minimalism, you must remember your end user at all times. Will your customer appreciate the bare necessities, finding it easy to navigate? Or will your non-creative user shy away from what looks to him like something is missing?

That said, you can create a website that strips away the unnecessary and makes navigation easy for users without going completely minimalist. Learn more about flat design, or contact us to talk about the design for your new website.

This article was originally published on the Imaginovation blog.



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Imagination turns to Innovation! We take your ideas and bring them to life through video, animation, web development and mobile applications.